The Thought Collective shares the common purpose of building up Singapore's social and emotional capital. Their group of social enterprises such as School of Thought, Food for Thought, Think Tank, ThinkScape and Common Ground offers new possibilities in the way we think, live and serve as a community.

One of the problem faced by this group is that communication between these entities was fragmented and difficult to coordinate. Thus they are looking for an application which will allow them to better interact and exchange information in a central and secure environment.