Your organisation has bought in to inbound and content marketing, and your team has been diligently putting out content, but you are still not seeing the conversions that you are hoping for. If this sounds like you, perhaps the content you have been writing is not the content that your target audience is looking for.
If content is king, personalisation is arguably the queen. Your customers are bombarded by lots of information these days, and being able to stand out among the noise depends a lot on how relevant your messaging is to them. Get started with relevant marketing with these four approaches.
Don’t skip the process of setting up your editorial calendar. It’s an essential tool to plan out your content strategy and keep an eye on keywords, topics and segments to target. Plus, we are giving away our editorial calendar template that we use internally and for some of our clients. Download it for free and use it for your own content planning.