Personas. Buyer journeys. Content marketing. ROI. Are you struck by a paralysis of not knowing how to wrangle these into your own marketing strategy? Take a step back, look at the big picture and decide what works and how.
If content is king, personalisation is arguably the queen. Your customers are bombarded by lots of information these days, and being able to stand out among the noise depends a lot on how relevant your messaging is to them. Get started with relevant marketing with these four approaches.
MIT professor Neil Gershenfeld once said “Give ordinary people the right tools, and they will design and build the most extraordinary things.” Here’s a list of tools that you should start using for your digital marketing to create something extraordinary.