Your organisation has bought in to inbound and content marketing, and your team has been diligently putting out content, but you are still not seeing the conversions that you are hoping for. If this sounds like you, perhaps the content you have been writing is not the content that your target audience is looking for.
Personas. Buyer journeys. Content marketing. ROI. Are you struck by a paralysis of not knowing how to wrangle these into your own marketing strategy? Take a step back, look at the big picture and decide what works and how.
If content is king, personalisation is arguably the queen. Your customers are bombarded by lots of information these days, and being able to stand out among the noise depends a lot on how relevant your messaging is to them. Get started with relevant marketing with these four approaches.